The tool offers a 14-day free trial, and paid plans start at $29.99/month. There’s no free tier, and the price may feel high for smaller or newer stores. Some users may also find overlap with features already offered by Shopify or cheaper apps, especially around image optimization. And while the keyword tool is helpful, it’s fairly basic compared to dedicated SEO platforms. One of its biggest advantages is how much it offers for free. For users who need more, paid plans start at just $6.99/month (billed annually), adding features like advanced analytics, rank tracking, and AI content suggestions.
What are the Essential Features of SEO Tools?
Moz Pro feels like the friendly neighborhood SEO tool in a SEO Anomaly world where most platforms seem designed by SEO experts for other experts. While Semrush and Ahrefs duke it out with ever-expanding feature lists and massive data sets, Moz has carved out its niche by making SEO approachable. While there’s no free trial, Ahrefs does provide a free Webmaster Tools package with limited functionality for site owners. Like other best SEO tools for agencies, Ahrefs offers paid add-ons such as Report Builder, Project Boosts, and Content Kit. We recommend SE Ranking for agencies seeking solid SEO tools without breaking the bank.
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This information allows you to better optimize your website for that keyword so you can make adjustments as needed. Mastering SEO optimization can be hard, especially if you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list.
Best SEO tool for Keyword Research: Ahrefs
- The platform’s functionality covers the entire content lifecycle, offering tools that address every critical stage of content development.
- The tool also provides data insights based on search behaviour to guide content creation.
- What sets it apart is its comprehensive approach to agency operations—not just providing SEO data but streamlining entire workflows from lead generation to client reporting.
- That means it’s accurate and trustworthy, especially when reviewing impressions, click-through rates, or changes in average ranking.
MarketMuse is the best AI SEO tool because it uses artificial intelligence to take content strategy and optimization far beyond what traditional tools can offer. It’s designed for marketers and content teams that want to plan, write, and improve content with the help of data-driven insights and natural language processing. Surfer SEO is the best tool for content optimization because it analyzes what already ranks and gives clear, data-backed guidance to improve your own pages. It’s built for marketers, editors, and writers who want to create content that performs better in search by aligning with real-time SERP data. AccuRanker is the best SEO tool for keyword ranking reports because it delivers highly accurate, up-to-date position tracking with one of the fastest refresh rates in the industry. It’s designed for SEO professionals and agencies that need reliable rank data, clear reporting, and easy integrations.
There are endless paid software suites that offer robust tools to meet most SEO needs—from keyword research to backlink analysis—in much greater depth. But the tools above can prove pretty useful for the price (free!). Though you’ll need a paid account to access most of them, Semrush offers a handful of free SEO tools to help you monitor and improve your site’s search performance.